The New Guard Buyer’s Report

The New Guard’s, Erin Skipter and Anna Sergiou share their thoughts on the show from a buyer’s perspective…

Clare Alstin reports…

We were wowed by two things that day: PR guru Holly Garber’s ability to run the event with military-style efficiency, all the while looking as though she should be walking in the show herself, and Dion’s crystal-growing abilities. The Terry Biviano high sandals used in the show were completely adorned in the crystals Dion grew in the weeks leading up to the show. Who knew fashion’s new golden boy doubled in after dark Weird Science? Guys, what were your favourite looks from the show and what will you be buying for The New Guard?

Anna: I love Dion for the men’s’ tailoring. I’ll be wearing the skinny lapel blazer in black and if I know Erin, she’ll choose the light blue deconstructed blazer… it was worn with a double layer vest.

Erin: Yes! Love Dion’s use of dusty colours this time round but the black sleeveless tuxedo-dress was a winner for me too.

Clare: The digital prints were new for Dion. Did they work for you?

Anna: loved the long-sleeve dress and skirt. It looked like huge ink stains. It’s a commercial option that will have great sell-through.

Erin: The pleated dresses knotted at the front were incredible too. I’m looking forward to seeing how they fit.

Clare: How do would you describe a Dion Lee customer?

Anna: She’s different to our normal clients. She’s directional, wears clean lines and Dion is the only local label she wears

Clare: Errr, you just described yourself except you only wear BLACK! Why do you think he won Australian designer of the year?

Anna: Because the design and detail is original and architectural. There’s no obvious reference to his peers or counterparts. He is true to his vision and his vision is HIS own.


One Comment

  1. marie
    Posted May 20, 2010 at 3:29 pm | Permalink

    I love this shop! Just brought a Dion dress and Acne jacket online. Amazing.

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