Abbey Lee the Rocking Gem
Here’s a first look of Abbey Lee in the new jewellery collection for Maniamania…
I spoke to Tamila and Mel the creators behind Maniamania and asked them about NYC and their collaboration with Abbey Lee..
Hi girls you’re in NYC right now, right?
Yes, we’re here showing the new collection during NYC Fashion Week. We’ve been out and about in appointments and meeting some interesting people, also seen some great art shows, we saw Nick Cave’s new show in Chelsea the other day which stood out the most.
This is the 3rd time you’ve used Abbey Lee in you campaign how did that come about?
We met Abbey early last year and there was an immediate connection over jewellery. We kept in touch and it was a natural collaboration to work together on the campaign as Abbey loved the range and is the perfect fit for our brand.
Have you seen her band play? I heard she’s amazing and the band’s great.
Yes it’s great. Abbey plays keys, sings and really smashes that tambourine. They’ve played a couple times in the past few weeks, once at Milk studios, and again next week at a bar in lower east side. They’ve had lots of press too, so they’re doing well. She is usually totally decked out in Maniamania jewellery on stage!
What can we expect from the new collection? your fav pieces?
New collection evolves the immortals story again in new stones pyrite and tourmalinated quartz. Also our collaboration with Abbey – the Abbey Lee ring which is a silver immortals featuring an amethyst stone. The whole range began when we were really inspired by the surrealist notion of the Exquisite Corpse and went from there! Our favourite pieces are the Delta neck pieces, Third Mind rings and the Immortals story continues to be a strong one! Abbey’s collaboration has been really popular.
Maniamania main stockists are Zimmermann, Incu, Green with Envy and Pretty Dog.
POSTED BY Romy