Clare: Why vintage Bel?
Bel: I saw a huge gap in the market for something trend-based, late-era designer collections in Australia. We focus on avant garde pieces with relevance and that promotes individual style and rejects tired retro stereotypes.

C: How should your pieces be styled and worn by your clients?

B: I think it’s important to find a balance and mix in with contemporary collections and great quality basics. Fashion is cyclical and it always looks best when old is blended in with new.

C: Who are your clients?
B: Ironically the majority of our clients are based overseas. We get quite a few high-profile fashion editors and celebs – M.I.A, Lily Allen, Irina Lazareanu to name a few.

C: Adelaide tip?
B: The Central Markets, Amalfi Restaurant and have you heard of The New Guard?
C: Certainly have!